Strategy and people, driving performance and the customer experience.
Hello, I'm Mélanie.
A manager at heart, a retailer by passion and a challenger for the fun of it, but not only that… naturally curious. 20 years in premium and luxury retail, with one belief: performance is driven by people.
Where to find me
My belief
Whatever the role, everything comes down to human relationships.
Over 20 years, I have led ever-larger scopes, from a single store to a €56M luxury business unit bringing together 115 brands and 30 team members. I learned to read a P&L, to decide with data and to build action plans, without ever losing sight of what creates lasting performance: understanding, listening, uniting and growing teams, in service of an outstanding customer experience. What I bring: a view that is both strategic and human, to structure the organisation, accelerate performance and unlock teams' potential, at the scale of a region or a network.
Leading business units and flagship stores, managing teams of up to 30 people, owning the P&L, commercial strategy and premium customer experience.
Growing sales and partnerships, prospecting, negotiation and building loyalty with a demanding client portfolio.
Field marketing, events, press relations and building brand awareness.
Master's in digital strategy, a data and e-commerce mindset, driving omnichannel performance and CRM tools.
Introducing runners in the sneakers area to improve the customer experience. A 3-month pilot I led end to end as project manager.
8 hires and onboardings within a team of 15, then in-depth coaching of the teams, both individually and collectively, to build a close-knit, committed group for the long term.
Running both at once, with no compromise on commercial standards or on people.
Revenue growth driven by a lasting, trust-based partnership.
In charge of the décor, DIY and Christmas sections, serving the brand image.
Running a €56M business unit (+15%), managing 30 team members and working daily with over 60 premium and luxury brands. Full ownership of the P&L, KPIs and customer experience.
Growing revenue to €1.5M (+25%), managing teams of up to 14 people, expanding B2B sales and hospitality (CHR) partnerships.
Full store management, revenue growth to €350K (+20%), upskilling teams and leading merchandising.
Revenue growth of +20%, prospecting and opening accounts, commercial negotiation and building loyalty with a demanding client portfolio.
Leading communication and event projects, press relations and enhancing the brand image and stores.
Communication, press relations and event projects, creating editorial content and enhancing the brand image.
Ready for new challenges
Open to new management and leadership opportunities. Feel free to get in touch.